The rise of Mobile App Industry during the COVID outbreak

Ever since its emergence, the COVID-19 pandemic has been nothing shorter than a nightmare for people and economies across the globe. Apart from infecting many people and claiming the lives of several others, it also led to economic losses spanning into trillions worldwide.

But even in this grim situation, wherein the majority of economic sectors reported losses, there has been a positive outcome for the mobile application development industry. It registered an impressive growth of 9.8% in the United States between 2019 and 2020.  

The solid performance of the on-demand app market and other sectors is what made it possible.

The following services remained popular among the users of on-demand applications:

• Food delivery 
• Grocery delivery
• Delivery of medicines
• Doctor services on demand
• Laundry business on demand

Reasons for the growing popularity of on-demand applications during the coronavirus outbreak

Comfortable shopping experience

One of the immediate occurrences following the outbreak of the COVID-19 pandemic was an extended lockdown. Buying items from concrete stores was not a feasible option for people even as stores for essential items remained closed in this phase. 

However, most people could meet their shopping needs for grocery items comfortably in the lockdown period due to on-demand applications. With these applications, they could order their preferred items online and have them delivered to their doorstep.

Safe delivery of items

COVID-19 is a disease that spreads through air. Any form of physical contact with an infected person can put a healthy individual at the risk of getting the infection.

To assuage this risk factor, on-demand application service providers came up with the option of contactless delivery –  an option by which a delivery person delivers the ordered item at a spot instead of physically handing it over to the buyer. It has been a helpful feature for buyers in the lockdown phase.

More focus on the preference of users

Preferences vary from one user to the other. A customer is likely to stick with a provider only as long as the latter understand their demands. On-demand apps provide valuable insights concerning user behavior to service providers. This way, such apps benefit both the providers and the users of services alike. While the former gets an idea of consumer behavior to offer relevant services, the latter gets services in line with their requirements.

Promotes Customer Loyalty

Mobile applications provide an added advantage of improving customer loyalty. Which, in turn, can promote business growth. With applications, businesses can remind their customers of the new products and/or services and their existence, without being intrusive. It assists in forging an honest relationship between the business and customer, keeping the customers more connected and loyal to the brand.

With on-demand applications, customers also get to choose their preferred payment method. These include payments through debit cards, credit cards, internet banking, and cashless payment options through other platforms.

Final thoughts

COVID-19 has turned the world upside down, redefining normalcy. Whether it is food delivery or laundry services, on-demand mobile applications have been a blessing to people during the coronavirus pandemic phase. Although businesses around the globe are still trying their best to recover from the pandemic, both digitally and reevaluating their business models, it is the ideal time for entrepreneurs to transform their business idea into full-scale, functional mobile applications. 

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