Push Notifications: The Spicy Mustard on Your App’s Sandwich: A Guide to Best Practices


Jan. 23



As an app designer, you want to make sure your app is the whole package: delicious bread, succulent meat, crisp lettuce, and the spicy mustard that brings it all together. And what’s the spicy mustard on your app’s sandwich? Push notifications.

Push notifications are the little alerts that pop up on your phone, reminding you to check your app. They’re the spicy mustard that keeps your app’s sandwich from being bland. But just like too much spicy mustard can make your sandwich inedible, too many push notifications can make your app uninstalled.

But don’t worry, we’ve all been there. And to save you from the embarrassment of having an app that’s been uninstalled more times than a bad first date, we’ve compiled a list of best practices for designing for push notifications:

Make them timely: Just like a good sandwich is made to order, push notifications should be timely. Make sure they’re relevant and useful to the user.

Make them personalized: Just like a good sandwich is made to your liking, push notifications should be personalized. Use the user’s name and other personalization elements to make them feel special.

Make them actionable: Just like a good sandwich is easy to eat, push notifications should be actionable. Include a clear call-to-action and make it easy for the user to take action.

Make them opt-in: Just like a good sandwich comes with a side of choice, push notifications should be opt-in. Let the user choose if they want to receive push notifications.

Make them infrequent: Just like a good sandwich is best enjoyed in moderation, push notifications should be infrequent. Don’t overwhelm the user with too many push notifications.

Now, you might be thinking, “But I’m not an app designer, how can I design for push notifications?” Well, that’s where professional mobile app developer help comes in. By working with an app design agency that has a diverse team of designers and developers, you can ensure that your app is designed and developed by professionals who know what they’re doing.

And don’t just take my word for it. Here are a few real-life examples of how push notifications can benefit your mobile application:

  • Push notifications can increase user engagement, reminding users to check your app.
  • Push notifications can increase conversions, reminding users of sales or promotions.
  • Push notifications can increase retention, reminding users of new features or updates.

Designing for push notifications can be a daunting task, but it doesn’t have to be.By following the best practices outlined above and working with an app design agency that has a diverse team of designers and developers, you can ensure that your push notifications are timely, personalized, actionable, opt-in, and infrequent.

But don’t forget, just like a good sandwich is best enjoyed in moderation, so too should be your push notifications. Too many push notifications and your app will be uninstalled faster than a bad first date. So, use push notifications like the spicy mustard on your app’s sandwich: sparingly, but effectively. A little goes a long way. Happy designing!

continueIn addition to the best practices mentioned above, it’s also important to consider the user’s preferences when it comes to push notifications. This can include offering different types of notifications based on the user’s interests and allowing them to customize the frequency and timing of notifications.
Additionally, it’s important to provide an easy way for users to manage their push notifications within the app. This can include options to turn off certain types of notifications or to adjust the frequency of notifications received.

Another important aspect to consider is the design of the notification itself. Make sure that the notification stands out, but not too much. Also, make sure it is easy to read and understand, with a clear message and call-to-action.

Finally, it’s important to test and analyze the performance of your push notifications. This can help you identify which notifications are effective and which ones aren’t. It can also help you identify patterns in user behavior and tailor your notifications accordingly.

In short, push notifications are a powerful tool for engaging and retaining users, but it’s important to use them wisely. By following best practices, considering user preferences, and continually testing and analyzing the performance of your push notifications, you can ensure that your app’s spicy mustard is the perfect addition to your app’s sandwich


Lets Nurture
Posted by Lets Nurture
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