blog-image

Increase your user base with Google’s App Invites

15 Feb. 16
1.61 K VIEWS

Since past few years App has become an effective tool to market your product. It is not only informative but interactive tool that engages users and helps you to know more about user’s psych, habits and choices. Over the period, stores are crowded with a number of apps. From instant messaging to office tools or keeping notes to photo editing, there are plenty of apps with each of its kind.

What attract users to download an app?

A survey by Google and Ipsos OTX (a marketing research firm) in 2011, reported that if the apps recommended to a user along with an offer or discount to redeem, chances to download or use the app are higher than the usual recommendations. That too if it is recommended by someone close from family or friends, prospects get even better. The need of the user becomes the succeeding criteria.

Google App Invites – what’s the buzz?

App publishers find it very technical when it comes to tracking and implementing these referrals or discounts, that is why most of the apps do not take benefit of this. App Invites is a system developed by Google that provides a set of tools to help publishers track the referrals and implement the deep links within apps. Its robust interface makes it great for users to invite others to use the app. App Invite is available for both Google Play services and iOS.

How it Works?

All you need to do is to get this powerpack tool successfully implemented into your mobile application, rest you can leave on to App Invites. This is what happens next:-

Sending the Invite

Launching the App Invite in the App opens the contact chooser screen where the user selects the contacts to invite. The invite can be sent via email or sms. The invite includes a title and a message, it may also have deep link data attached to it.

Receiving the Invite

When someone receives an email or a sms to install an app, the invite code searches if that app is already installed or not? If negative, it takes the user to the App store bypassing the browser and let user quickly install the app. Once installed, the app may take user to the optional deep link data of a coupon or a story that was shared by the inviter or simply start the app.

Google Analytics

Apart from getting your app being shared with this tool you can also integrate Google Analytics to measure and track your App Invites. With google analytics, app publishers can get the apps designed to meet the needs of their users and build a strong app strategy to get maximum yielding users.

Advantages of App Invite

  • Expanded reach for app publishers with user’s contacts.
  • User friendly and reliable way to send invites.
  • Action trigger by install button or url in the invite message.
  • Quicker install by bypassing device browser to Play Store or App Store.
  • Deep links for offer/discount or particular content of app.
  • Customised reports with Google Analytics.

We, at LetsNurture not only get our clients a good need based product but also help them reach their audience through our various services and tools. If you are also looking for any such service for your product, get in touch with us here. Do let us know your opinion on this blog.

Blog A directory of wonderful things

Every now and then we are relying oftenly on the gadgets to make our lives much easier and simpler. Wearables were most popular gadgets ever since they were envisioned. Towards …

The Internet of Things (IoT) is often talked about as some distant future vision. Consumers dream about connected lives, journalists talks about how IoT will change the web. It might …

IoT is amending almost every physical object that is surrounded by us in an ecosystem of connected things. From home to parking spaces, IoT based solutions are connecting more and …

LetsNurture wishes you all a very happy new year. We hope you already have planned your new year resolutions. At LetsNurture, our employees surely have taken some innovative resolutions. We, …

2016 was a year full of enthusiasm and excitement as there had been many achievements and memories to cherish. New technologies emerged with new challenges to zeast our capabilities a …

IoT is a vast technology to talk or write about. Internet of things as is self-explanatory term defines the technology where the daily objects are connected to internet. From connected …

The objects connected to the internet is termed as internet of things profoundly known as IoT. It has made its way to build any individual’s lifestyle in a better shape. …

Ericsson predicts that by 2020, human population will grow to 7.6 billion, with almost 50 billion devices connected to the Internet. Not only the devices or smartphones but also the …

As you all are aware Internet of Things or IoT lets you connect multiple devices within a network. All the connected device are either wireless transmitters or receivers of low-frequency …

Internet of things is a concept of connecting everyday objects to the internet, allowing them to send and receive data. This concept has opened a door to humongous opportunities in …

The concept of bridging the interaction between any physical object and internet is called IoT. It enables you to discover web pages associated with everyday objects and locations. The Physical …

Imagine the world where you could remotely control your home appliances and switch it on or off. A place where you can control water pumps of your farm from far …

Manufacturing is one of most complex engineering fields and bringing innovation into it makes things strenuous. The need for manufacturing organisations to be hyper-efficient while providing extreme flexibility with mass …

Parking is not a problem that goes down with one particular city, its worldwide. Every metro city in every continent is struggling with rising number cars and shrinking parking area. …

Security is an issue that is faced at every corner of life. May it be the security of your vehicle, your home, your family or you. The security at your …

“Technology – a boon or a bane” This is a very old topic answered many times in many ways right from school essays, college debates. and group discussion for jobs. …

After acquiring Nest Labs Inc. in 2014, Google had made it clear to its rivals that will surely be making its mark in the Home Automation sector. It later released …

Most of us are familiar with the movie Minority Report, it showed how smart billboards (digital billboards) that display different ads depending on who is looking at them. At the …

Real Time Operating Systems have created quite a buzz in recent IoT conferences. The most primary tech gadgets of till now – Computer and Smartphones are left out as the …

A new technology coming up every day is making the world much more connected and a smaller place for us. Things are getting more and more digitalised. Every device that …

CONTACT US

Have an !dea or need help with your current business?

For immediate assistance in sales or support, please call us on:

+1-631-954-6922

loading...
We use cookies to give you tailored experiences on our website.
Okay