Increase your user base with Google’s App Invites


Feb. 16

2.83 K


Since past few years App has become an effective tool to market your product. It is not only informative but interactive tool that engages users and helps you to know more about user’s psych, habits and choices. Over the period, stores are crowded with a number of apps. From instant messaging to office tools or keeping notes to photo editing, there are plenty of apps with each of its kind.

What attract users to download an app?

A survey by Google and Ipsos OTX (a marketing research firm) in 2011, reported that if the apps recommended to a user along with an offer or discount to redeem, chances to download or use the app are higher than the usual recommendations. That too if it is recommended by someone close from family or friends, prospects get even better. The need of the user becomes the succeeding criteria.

Google App Invites – what’s the buzz?

App publishers find it very technical when it comes to tracking and implementing these referrals or discounts, that is why most of the apps do not take benefit of this. App Invites is a system developed by Google that provides a set of tools to help publishers track the referrals and implement the deep links within apps. Its robust interface makes it great for users to invite others to use the app. App Invite is available for both Google Play services and iOS.

How it Works?

All you need to do is to get this powerpack tool successfully implemented into your mobile application, rest you can leave on to App Invites. This is what happens next:-

Sending the Invite

Launching the App Invite in the App opens the contact chooser screen where the user selects the contacts to invite. The invite can be sent via email or sms. The invite includes a title and a message, it may also have deep link data attached to it.

Receiving the Invite

When someone receives an email or a sms to install an app, the invite code searches if that app is already installed or not? If negative, it takes the user to the App store bypassing the browser and let user quickly install the app. Once installed, the app may take user to the optional deep link data of a coupon or a story that was shared by the inviter or simply start the app.

Google Analytics

Apart from getting your app being shared with this tool you can also integrate Google Analytics to measure and track your App Invites. With google analytics, app publishers can get the apps designed to meet the needs of their users and build a strong app strategy to get maximum yielding users.

Advantages of App Invite

  • Expanded reach for app publishers with user’s contacts.
  • User friendly and reliable way to send invites.
  • Action trigger by install button or url in the invite message.
  • Quicker install by bypassing device browser to Play Store or App Store.
  • Deep links for offer/discount or particular content of app.
  • Customised reports with Google Analytics.

We, at LetsNurture not only get our clients a good need based product but also help them reach their audience through our various services and tools. If you are also looking for any such service for your product, get in touch with us here. Do let us know your opinion on this blog.


Ketan Raval
Posted by Ketan Raval

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