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VIEWSDigital marketing is a dynamic field. Various strategies are implemented every year to sell the products or services in huge numbers. The transformation in social media marketing service has been seen in the past and you always expect something new every minute.
The year 2015 is going to be all different for the digital marketers out there. They have to come up with some new niches and marketing strategies to meet the customers’ demands. Here are the top 5 digital marketing trends of 2015 which you can expect:
It has been observed that the number of customers using mobiles to connect online have increased in 2014. More than 50% of the customers buy products online through their mobiles all over the world. If your website is not mobile-friendly, make it!
It will surely drive you more traffic and give you a window to earn more. For an instance, if your website is displayed well on the larger screens and if the user wants to get it on his/her mobile and couldn’t find it on mobile, it will result in lack of customer satisfaction. Ensure that you follow the trend of mobile-friendly websites development.
If you are a beginner and searching for a niche to boom it on the search engines, go with wearable technology. If you build a website on the latest wearables released and some smart devices like vessel cup, you will be always amongst the best in the competition. A perfect optimization is required to make it a success. Many digital marketers might try their luck by choosing wearable niche.
Nothing is better than a video to explain about a particular niche or product. If the user watches the video, it will definitely decrease the bounce rate of the website which is pretty good to rank your website. The more videos you have on your website, the brighter chances you have to get connected with the customers. One should give priority to video optimization for getting better results and this is surely going to be one of the digital marketing trends in 2015. This social media marketing channel is a must to leverage.
It doesn’t matter whether you have a simple design or responsive design in most of the cases, but having quality and user engaging content on every website is must. Content has been the king and will be the king in 2015. Google has always considered the websites to rank higher depending upon content quality and the length of the content rather than number of links build. Ensure that the content on your website is unique and it is straight to the point!
Gone are the days when the marketers used to waste their time to rank their websites worldwide. In the past, the digital marketing strategies have changed and several experts have started targeting the audience region/country wise to sell their products. In a survey conducted by IAB in the UK, it stated that native advertising stood at £216 million in the first half of 2014. By this, you always expect this number to increase in 2015.
These digital marketing trends of 2015 will surely change the way of optimizing the websites. If you want to know more about other trends, you can check out the social media marketing trends of 2015 too.
Share your thoughts with us. Tweet us at @LetsNurture.
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