4 ways Social Media can impact your business

Nov. 16

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Click, edit, tag – we all are aware of this trending phenomenon of sharing and tagging on social media. We live in an era where social media needs no definition. Parents create profiles of their babies, pet owners create for their pets. Yes, it is going viral and yes, they want it trending.

But we have taken social media to a whole new level. It isn’t just photo sharing or interest sharing medium, it has evolved beyond this. Not only the individuals but the businesses are getting socialized too. It has become a fastest growing marketing platform for the professionals who are keen to showcase their business.

Social Media Benefits

Out of the many benefits of using social media as a tool to exhibit your business, here are the major 4 impacts:

Branding – People enjoy being part of a business that brands themselves pro-actively. People become curious to know about the business that is talked or seen the most. Branding has become an important aspect to adapt into anyone’s business practices. For instance, Facebook has come up with a feature that helps the businesses understand their customers better by allowing them to ‘order’, ‘book’ or ‘buy’ their products.
Business Leads – Networking is the best method you can practice to gain genuine business leads. There are professional networking platforms available to develop your social skills which can be a great help to your business.
Reaching to your targeted audience quickly – Social media marketing omits cold call sales out of the trend by reaching more people and making more contacts in a convenient manner. It makes you understand your customers better by following them on the networking sites. You can also build new customer base by posting offers or discounts on your products and services on these platforms. Also, It is the greatest audience insights tool you can utilize to explore business opportunities.
Increase your visibility – Good content gets shared, and adding pictures into the content makes your content more reachable to the audience. Visibility doesn’t only depend on sharing quality content but also indulging into commenting or sharing people’s content for building communication. However, content sharing is a whole different level of marketing your business. Social media can be a great platform to highlight your capabilities in the market.

Enveloping the message

It is not difficult today to find out someone who shares similar interests with you. But, it definitely takes some efforts to build a formal relationship with them. Social media here can build a bridge between the willing individuals.

LetsNurture developed a tool called Addymate that connects individuals with similar interests. As it’s slogan says, it’s a smarter way to stay in touch. It helps connecting with people without hampering your privacy. MeetMeNow is another application that makes meeting people with similar interests or field simple. It allows to see and meet the people in your network who has checked into a nearby location.

LetsNurture would be happy to assist you if you are looking for any software or application solutions. Please feel free to contact us at info@letsnurture.com