Tech companies like Samsung, Lenovo and Xiaomi have been grooving around VR (Virtual Reality) Gear these days. They all have been promoting their gears with their latest mobile phone and why not, the experience one gets after viewing a video on VR has never been achieved by any other technology till date.
Adding to this is the growing craze of publishing and media companies in to the VR technology. They are pitching ideas to brands to use VR content technology in their marketing campaigns. The marketing is already shifting its focus on the digital world leaving behind the old traditional banners and leaflets.
Using VR in Marketing & Branding
Most of the renowned Advertising content makers have already started pushing it to the extent that they have their specialised department providing best of the branding ideas using VR technology. Market experts believe that VR will be the cookie that not only attracts but also offers you a unique taste.
It’s not just advertisers but also the brands that are liking the frenzy behind this new technology. It is clear that brands love anything that captures people’s attention and VR is the in-thing. It is now actively used in tourism for marketing and bookings for hotels and cruise ships.
VR for Business and Learning
There is a group of high scaled architects and builders who are using VR technology to promote their commercial and residential spaces, making people believe more in what their future offices and homes can be like. VR can be used to teach students about places, painting galleries, historical places, museums, monuments, etc. It can be a great tool for learning and interactive studying.
Recently a car company ran a campaign where they used the VR Gaming technology to promote their new car. They let the customers experience the interiors and driving of the new car via VR consoles at many Gaming Zones around the city. The campaign created a lot of buzz around the car and its style and made it quite popular among the users.
Virtual shopping, virtual dressing rooms, and virtual showrooms facilitate the online shopping experiences. Sponsored content, advertorials and experiential VR applications are also being used. According to researches the market of VR is expected to reach $150 billion by the end of 2020.
World is getting Virtual
For advertisers and marketing people, VR is more of a reality. All the tech giants have placed their bets on it – Samsung with VR gear, Facebook with Oculus, Google with its Google glasses. They all know it’s a cool thing and will become the next big technology which will attract lot of users.
Virtual Reality has huge potential in every sector, it has lot offer to the world and all it requires is more creative content to utilise the technology efficiently. Marketing is one of its biggest revenue source at present, people are loving it and and so do brands. It has created a connection between the two in this feeling-less digital world.