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Twitter Invests $10 Million for Tweet Analysis through MIT Media Lab


Oct. 14

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Twitter is on a roll to invest $10 million for next five years to analyze every tweet tweeted since 2006. Massachusetts Institute of Technology’s (MIT) Media Lab scientists will be responsible to analyze all the messages till date. Twitter will provide real-time access to analyze every single tweet. With this, the researchers will develop new communication tools to sort out all the social problems and also for social media marketing services. Since, this is Twitter’s first financial strike towards its analysis of tweets, it will be interesting to see how the researchers will utilize the social machines.

Words from Twitter CEO

Twitter CEO Dick Costolo said that, “With this investment, Twitter is seizing the opportunity to go deeper into research to understand the role Twitter and other platforms play in the way people communicate, the effect that rapid and fluid communication can have and apply those findings to complex societal issues.” Twitter said that the tweet counter is 500 million per day approximately. Now, that Twitter has announced a phenomenal amount of finance to MIT Media Lab, the experts at the lab said that, “We are planning to build data visualizations, mobile applications to create new forums of social organization and public communication.”

Chief Media Scientist’s Opinion

“The Laboratory of Social Machines will experiment with areas of public communication and social organization where humans and machines collaborate on problems that can’t be solved manually or through automation alone,” Roy said. Roy is an chief media scientist at Twitter where he worked on data driving of company’s social TV strategy. He further added that, “Imagine a tool that lets you track the emergence of some new rumor or new belief about some event you are covering.”

On the account of Twitter giving licensed databases to analyze the tweets for different organizations through Data Grants program, Roy said that, “Facebook is a proprietary network that does not allow any outsider to access the databases.”

Final Say

Overall, it is all clear that Twitter is going to be even bigger in the upcoming years with a perfect database and understanding the social problems of the users. Social media marketing services

has now become much essential than ever for any brand or company. Digital Marketing services has become the face of any brand in the world of internet.

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