‘Social media marketing’ is the best way you can promote your business. Every time you promote any product or service, you have to think something out of the box to increase the sales. It is quite difficult to predict the trends that will be followed by most of the marketing owners all around the globe.
Importance of social media marketing services
If you are digital strategist, you better know the importance of social media marketing services. Over the years, off-page optimization has been done to get quick results for search engines. But as of now, just with few conversations on the social media platforms, you can drive huge traffic. Topics like ‘How to’, ‘Top 5’, ‘What to do’ etc will gain more traffic as compared to general blogs. Commenting can be crucial in such topics and this is another powerful tool to get traffic.
Social Media Trends in 2015
The year 2014 was pretty good for the internet marketers who used social media platforms to a great extent. The year 2015 is going to be even bigger as more people are engaging the sellers through social media. Here are some predictions of trends in social media for the year 2015:
Payments through Social Media Applications
Recently, a student of computer science in Stanford found that the Facebook messenger has hidden feature by which you can send money by just entering a debit card number. If Facebook activates this feature, more than 200 million users can send money by using this feature. So, it might be possible in the upcoming days that you need not go to banks or money transfer services to send money. Social media application development has made the life a bit easier for the smart phone lovers.
New social media platforms
Every year there are many who try their luck by creating social media platforms to make it popular but most of them fail to succeed. Pinterest which was launched in March 2010 has an Alexa rank 26, Facebook was launched in 2004 and has and rank 2 on Alexa, Instagram was launched in October 2010 has an Alexa rank 32 etc have succeeded over the years. But the new platforms such as Ello, Yik Yak, Tsu etc were launched this year. It will be interesting to see the impact of these platforms by the end of 2015. Nevertheless, users get new platforms to promote their business every year.
Shopping through Social Media- A Shrewd Example of Social Media Marketing Services
In the past Facebook and Twitter have tried their luck by launching the ‘BUY’ button. As an example of social media marketing services, Twitter also launched #AmazonWishList through which you can add the products directly into your cart from your Twitter account itself. It is now expected that more giants will provide this facility on their respective platforms in the year 2015. Overall, it would be new experience for the users to shop online directly from their social media profiles.
Integration of smart devices with Social Media
As there were many smart devices released last year, in 2015 you expect more to be delivered by different firms. You can control these devices on your smartphone, it is also possible to push the notifications to Facebook. In 2014, there was no buzz with such notifications. It is expected that the smart devices will have a better integration with social media platforms. This will improve user experience and will give a chance to the marketers to promote their smart devices on social media platforms.
Privacy is a big concern
It will be interesting to see how the social media giants improve the privacy of the user accounts. Snapchat was hacked and more than 90,000 pictures were published on The Pirate Bay but within 24 hours they were removed. Such things can happen at any point of time. So it will be big concern for all the social media giants to protect the private data of the users.
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