Pre-Launch Mobile App Marketing Strategy

Every year several thousands of applications are published in the both Android and iOS App stores. App submission has witnessed such an overwhelming response that total count of apps has crossed the whopping one million mark. Many mobile app developers are keen to have their apps featured in the app stores. It is important for the app marketers to come up with innovative pre-launch app marketing strategy to stay in the race.

Invaluable Tips for Pre-launch App Marketing

Like in any other marketing campaign, app marketers need to conduct market research to understand user needs and their expectations. By monitoring the target market and through surveys, marketers could generate important leads to focus on.

The rule “never underestimate your competition” is another important marketing strategy the marketers must focus on. It is important for the app marketers to keep an eye on their competitors and the strategies that they use to earn more business. The focus should be on adopting ideas, methods as well as the strategies to increase your business potential to keep up with your competition. The game must be played with a true spirit in order to grow in the right direction.

Often the first thing people notice about a person is their face. Usually, people form a first impression about a person by looking at their face. For the web and mobile platform, a landing page is that ‘face’ which is primarily designed to attract the web and mobile users. App developers need to design simple yet attractive landing page with concise app information to woo buyers.

Any mobile applications that are too slow to load, have lots of bugs in them are a strict no-no. It is important for the development team to conduct an in-house beta testing before actually launching the app.

The mobile app development team need to analyze ratings and reviews of several similar mobile apps already launched in the app market. The feedback, comments and also the suggestions from users who have installed an app, will assist them in creating  a far better product.

Promoting products through blogs, by using infographics on social media and by other mediums help in creating brand awareness pre-launch. Moreover, it helps in creating curiosity in the mind of smartphone users and lure them to install and try out the app. Alternatively providing a minimal feature freeware or a time bound shareware would also induce users to install apps.

Some Consideration and Checklists for App Submission

Before app submission there are few guidelines which when followed correctly will optimize your applications and provides easy discoverability. Apart from defining a USP for your mobile app, it must abide  following checklist before actual app submission.

• Engage potential users and interested parties for app marketing early and often
• Have a unique name for your application
• Optimize your app with appropriately targeted keywords
• Find the niche (i.e the specific industry, specific type of users or country to target)
• Have a concise meta description which is between 2-3 lines
• Use sneak peak to generate excitement
• Create an excellent preview trailer for your app
• Plan your beta test in advance and incorporate feedback
• Interact with users on forums and by responding to reviews
• Create press kit: that include app icons, screenshots and app summary
• Plan your app launch date and start app marketing long before its launch date

A Final Thought

Pre-launch marketing is carried out with an idea to create brand awareness and to generate consumer interest. Focusing on it will not necessarily guarantee application success, however it does influence users to install and try out app features. As more and more users begin to like the application,in no-time your app will become the next big thing in app stores.

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