Physical Web – Rebranding Internet of Things


Oct. 16

3.33 K


The concept of bridging the interaction between any physical object and internet is called IoT. It enables you to discover web pages associated with everyday objects and locations. The Physical Web is a discovery service powered by bluetooth low energy beacons. Smart objects broadcast relevant URLs that any nearby device can receive. People can walk up to any device like a vending machine, a poster, a toy, a bus stop, a rental car – and get useful content via URLs.

It not only allows to get connected to the things we use in our routine but also makes our tasks easy. Physical web is nothing but IoT brought to next level. It aims to bring the information at the fingertips of the users.

The Openness of the Physical Web

Bluetooth has been an evolutionary product in the market for a long time but with the inertia of Bluetooth Low Energy (BLE), we have seen a huge crowd using bluetooth devices. From headphones to heart rate monitors, most bluetooth enabled devices are based on BLE technology.

The highlight of physical web is that it is interoperable at all levels. This is possible by floating the URLs among the users. URLs are the fundamental building blocks of the web enabling the users to identify to understand the digital presence of any location or object. Thereby, the beacons or scanners used to broadcast URLs gather them to the proxy used to filter and sort URLs. Moreover, the users will ultimately be able to choose which services are appropriate for their use case.

Know how

  • When you are at a nearby beacon if the users have turned on their bluetooth, mobile data and location, they will receive a notification to locate a nearby physical web.
  • Once the users tap the beacon notification, they would start getting notifications about the nearby web pages.
  • Moreover, the next time you are in a range of a beacon, you will receive URL notifications.
  • You can also manage to disable any nearby notifications in future by changing the google settings.

Changing the Constitutional Approach of SMEs

The physical web has changed the dimensions at which the people are now looking at their regimen with an easy perspective. There are many applications available to monitor your day-to-day activities. Not just individuals but also the small businesses can benefit to a great extent from this concept.

  • If a retail clothing business adopts this technology, they can send URLs regarding any offers or discounts offered by their store to the passers-by.
  • Small gas stations can implement this to increase pump-to-store traffic. The customers receive the URLs for persononalized ads, promotions and discounts and other activities.

LetsNurture provides its clientele with similar solutions to ease their chagrin. We have developed a beacon based solution to guide you through the street of Edinburgh. It enables people to locate and sends information about the historic forts and castles in the vicinity of a beacon.

With Letsnurture, let us guide you to an easier way of simplifying your complexities. We are easily approachable by sending us your queries on


Ketan Raval
Posted by Ketan Raval

Blog A directory of wonderful things

Edge Computing Technologies for a Better IoT Ecosystem

According to worldwide IoT forecasts, by the year 2020, edge computing or infrastructure will reach 18% of the total spend on IoT infrastructure. The spending pattern is based on deployment …

10 Wearables that track your Health

Every now and then we are relying oftenly on the gadgets to make our lives much easier and simpler. Wearables were most popular gadgets ever since they were envisioned. Towards …

Key factors to be considered to plan your first IoT product

The Internet of Things (IoT) is often talked about as some distant future vision. Consumers dream about connected lives, journalists talks about how IoT will change the web. It might …

Go Global with IoT based solutions – Smart SIMs

IoT is amending almost every physical object that is surrounded by us in an ecosystem of connected things. From home to parking spaces, IoT based solutions are connecting more and …

Welcome 2017 – A year to explore IoT, Big data, BI, Cultural expansion and much more

LetsNurture wishes you all a very happy new year. We hope you already have planned your new year resolutions. At LetsNurture, our employees surely have taken some innovative resolutions. We, …

Bye Bye 2016 – A year of IoT, Chatbots, Process implementation and much more

2016 was a year full of enthusiasm and excitement as there had been many achievements and memories to cherish. New technologies emerged with new challenges to zeast our capabilities a …

How IoT wearables is trending in fashion with ‘smart shirt’

IoT is a vast technology to talk or write about. Internet of things as is self-explanatory term defines the technology where the daily objects are connected to internet. From connected …

Why IoT solutions are trending in home appliances

The objects connected to the internet is termed as internet of things profoundly known as IoT. It has made its way to build any individual’s lifestyle in a better shape. …

IoT solution enables fleet tracking and much more

Ericsson predicts that by 2020, human population will grow to 7.6 billion, with almost 50 billion devices connected to the Internet. Not only the devices or smartphones but also the …

Hurdles in Large Scale Adoption of IoT Technology

As you all are aware Internet of Things or IoT lets you connect multiple devices within a network. All the connected device are either wireless transmitters or receivers of low-frequency …

How IoT is booming the Food Industry through Restaurant Application

Internet of things is a concept of connecting everyday objects to the internet, allowing them to send and receive data. This concept has opened a door to humongous opportunities in …

IoT Solutions That Connects Travelers to Airports

Imagine the world where you could remotely control your home appliances and switch it on or off. A place where you can control water pumps of your farm from far …

Connected Factories : The Changing Face of Manufacturing Industry

Manufacturing is one of most complex engineering fields and bringing innovation into it makes things strenuous. The need for manufacturing organisations to be hyper-efficient while providing extreme flexibility with mass …

Smart Parking Solution – Making the Parking Im-Possible

Parking is not a problem that goes down with one particular city, its worldwide. Every metro city in every continent is struggling with rising number cars and shrinking parking area. …

Securing IoT Devices in an Enterprise

Security is an issue that is faced at every corner of life. May it be the security of your vehicle, your home, your family or you. The security at your …

Jobs that won’t Exist by Next 10 years

“Technology – a boon or a bane” This is a very old topic answered many times in many ways right from school essays, college debates. and group discussion for jobs. …

Google releases OpenThread for Home Automation

After acquiring Nest Labs Inc. in 2014, Google had made it clear to its rivals that will surely be making its mark in the Home Automation sector. It later released …

Smart Billboards – Know your Audience better

Most of us are familiar with the movie Minority Report, it showed how smart billboards (digital billboards) that display different ads depending on who is looking at them. At the …

Real Time Operating Systems that will Revolutionise the Future of IoT devices

Real Time Operating Systems have created quite a buzz in recent IoT conferences. The most primary tech gadgets of till now – Computer and Smartphones are left out as the …

The Big Data of IoT – Understanding Privacy and Security Threats

A new technology coming up every day is making the world much more connected and a smaller place for us. Things are getting more and more digitalised. Every device that …


Have an !dea or need help with your current business?

We use cookies to give you tailored experiences on our website.