Beacons are no more the unsung heroes. They are taking the shopping experience of the customers to the levels that you can’t even imagine! Making payment through your mobiles is quite common when it comes to online shopping. But now you can do it offline too. Yes! You can now cut the huge queues at the malls. Thanks to Paypal beacons.
You might have experienced the beacon technology by receiving notifications and offers at your fingertips, but the Paypal beacons installed at the physical stores are a huge challenge to ecommerce stores.
Brick & Mortar stores are known for their unique features. The customers often visit these stores to check the product and turn to online to buy them. This was a real worry to the retailers and resulting in huge loss. But with the use of beacons that works on BLE technology, the retail stores are all set to give a tough time to the Ecommerce stores.
Before, we explain you how the physical stores will compete with online shopping portals, let us first have a look at the working of beacons and few other facts revealed by the experts till date:
Working of iBeacons / BLE Devices:
A beacon is a small electronic device that works on bluetooth low energy (BLE) technology and gives notifications on the smartphones when they are in the range of beacons. By using BLE, the pocket-sized device connects with your smartphone through a low frequency chip. The beacon now forms a network by communicating with the chip and seeks permission to the customers to display the ads, coupons, flat discounts, product location etc. To implement all these, you need a perfect beacon development solution to make the device work in your desired way.
Beacons Implemented by Major Retail Chains:
The beacon technology has bought a huge change in the selling rate of the retail chains all over the world. Macy’s, which is known as the biggest retail store to buy fashion clothing and accessories, has installed beacons in all of its 800+ stores. Other retail chains such as Kohl’s, American Eagle etc are also having a try to install beacons in their stores.
Various Reports on iBeacons / BLE Devices Utility
The report from Business Insider suggest that the beacon installation will be 4.3 million by 2018 as compared to 50,000 in the year 2014. According to the survey conducted by Swirl, more than 30% of the customers used the offers received through beacons to buy the product. The survey also suggests that 60% of the shoppers open the messages and offers and more than half of those would love to shop more by receiving notifications through beacon apps.
It is now clear to you that how the beacon technology is enhancing the customer’s experience. Now let’s see how the retail store cuts the selling rate of the Ecommerce store by using beacons:
Physical Stores to Give the Best:
Many retail stores have started Bricks & Mortar stores where the customers can touch and feel the product and then order it online to get the product at their doorstep. There are many businesses who just have their Ecommerce stores but don’t have physical stores. But the retail stores are now using the beacon technology and the option to order online through their official websites, will give a tough competition to the online stores.
Recently, Amazon launched a Bricks & Mortar store. The giant is now drawing the attention of the customers through physical stores. The leading online store understands that the customers purchase the products offline because they don’t get a chance to touch and feel the product before they buy it. The duel between the physical stores using beacons and E-commerce store is going to change the customers’ shopping experience and also give them tons of discount offers.
If you are looking forward to implement the iBeacons / BLE Devices technology and looking forward to hire beacon app development services, you can send your queries here!