We all know search engine optimization is not the end of online marketing and neither PPC campaign is the only way to do online marketing. We all consumer behaviour matters. Conversion Rate Optimization is one of the biggest hurdle in any seo or online marketing campaign. But to understand consumer behaviour and stimulate the brain of consumer to click on buy button is whole new science which is known as a neuromarketing.
Neuromarketing is not a new word or stream but it is becoming widely accepting now and also people have started to increase use of neuromarketing tactics on online business.
To Learn more about neuromarketing in detail we would advise to read a blog of Roger Dooley.
Also read two books one is
By Patrick Renvoise