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Mobile Conversions Outplay the Desktop Ones for George, A Leading Fashion Store!

20 Feb. 15
2.55 K VIEWS

In this modern era of internet, the mobile websites are blooming in huge numbers. More than 50% of the marketers are now concentrating on mobile websites to drive tons of traffic and increase their revenue. Driving traffic on mobile more than desktop might be an easy task but to convert them to the website through pay per click marketing and native advertisements is a tough task.

George is a leading clothing range store belonging to ASDA supermarket, which is the second largest market share holder for retail chain in the UK. It has proved that mobile conversions drive more customers than desktop websites.

A New Ray of Hope for Mobile PPC Advertising

The retail chain giant in the UK has tested a m-site (Mobile website) and found that 58% of conversion on their website came through mobile and overall 52% of clicks were reported from mobile. And the most interesting aspect was, the cost of PPC which was way down by 46% as compared to the desktop websites. The Adwords prices vary for both mobile and desktop website advertising. This is a new ray of hope for the marketers to find more customers by investing a less amount.

Expert’s Thoughts on Their m-Site

The digital performance & Analytics Manager at Asda, Richard Barham said that, “We got our m-site for George live recently to give a smooth user experience and clear navigation. We believe that mobile websites are a key to success because many are active on mobile devices for their purchases and browsing.”

He further shared his thought about bidding and said that, “It was quite easy to implement strategies for bidding meanwhile we had a track of history to know when to increase our bids to be on the top of the search engine advertisement list. We knew at what time we need to change the bid and this led our campaign to be much more cost-effective as compared to desktop.” He further said that, “If mobile website is optimized in the right way and the change in bids is done on peak times, it can play an important role to offer better sales as George did during its m-site testing.”

In the overall m-site testing period, we observed one thing. And that is, you must have a track of the traffic generated during peak times. Once you know the peak time that drives tons of traffic, you can adjust your bid to hit the top list. Our SEO experts do the same for you and get amazing results. Get a quote for your bidding now!

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