Latest Trends in Digital Marketing

Latest Trends in Digital Marketing

13 May. 16
1.81 K VIEWS

The Internet is a place that is very dynamic, it evolves quickly and before you have your grasp on something it becomes a lost trend. Trying to stay afloat has become quite hard in the digital age. Marketing itself is a job that looks out for most interesting and unorthodox ways to get the things done, and when it added with technology it becomes more fierce and radical. So, that’s Digital Marketing but what about the trends?

Foreseeing Trends in Digital Marketing

Trend is something that has to change after some time, so you have to be attentive about what’s happening and what can be a trend. Those who have vision to foresee and predict the upcoming trends in the market rather than waiting for some trend to shot high and then implement it will have a clear advantage over their competitors in exploring new markets and further establishing their reputation and expertise. That is the reason of having proper digital marketing team for your product to widen its reach.

Now, let’s find out what are the happening trends in digital marketing that have created a hoola all over:

Video Advertisements:

Nobody thought that a simple video sharing platform will have such high revenues that also after it shares a lot of revenues with the content creators and uploaders. YouTube ads have been a great way to promote your products. Not just because like TV ads it is an attractive medium to reach but because the interactive option it gives the audience to connect with you. While YouTube is the not the only to give the option – Facebook, Twitter & Bing have also joined the bandwagon.

Not just because like TV ads it is an attractive medium to reach but because the interactive option it gives the audience to connect with you. While YouTube is the not the only to give the option – Facebook, Twitter & Bing have also joined the bandwagon.

Podcasts:

It is quite similar to what we talked about above expect there are no videos. Stumped! Relax, let’s understand this. Podcasts have ads, revenues everything except the video, so you can say it Digital Radio. It is not as popular as videos but it is gaining momentum and is quite liked by people who just want to listen to things especially when doing other things. Also, creating audio content is much easier than the video counterpart.

It is not as popular as videos but it is gaining momentum and is quite liked by people who just want to listen to things especially when doing other things. Also, creating audio content is much easier than the video counterpart.

Virtual Reality:

Many virtual reality devices are to be launched in upcoming days. Some have specific applications based usage like for video games, but most of them are designed to be more for general use such as Oculus Rift.

It is highly anticipated virtual reality head-mounted display headset that launched in the F8 event of Facebook few days back. The popularity of Oculus Rift and other such VR devices will usher in an entirely new form of online advertising that connects popular social media platforms, video channels and even direct messaging.

Engaging Content

While the above trends will surely be great drivers of marketing for the coming times. There are some things which are called classics, one such is engaging content.

With engaging content platform takes the backseat and is lead by the creativity and quality of the content that is posted. Be it twitter or facebook or any random website, captivating content will always create a buzz and bring the audience to the product. It is not something that  would just come and fizz out.

Hope many of you are quite clear on this now. Write back to us how you implemented some of the digital marketing strategies that paid you off really well.

Author

Ketan Raval
Posted by Ketan Raval

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