The Google Rank-Modifying Spammers Patent


Sep. 12

6.79 K


What’s your Google pain for today? Panda Pangs? Penguin Pecks? Or the latest Rank Modifying Patent Rash? I know I’m alliteratively substandard at jokes but I also feel your pain. See I’ve just been into SEO department for a month now and found out that Google plans to effectively decimate it.

So let’s see what I’m blabbering about. This month a patent was approved in the US for an algorithm that will identify spammy techniques to modify rankings. Let me quote the documentation: here is a link for Patent about Ranking Document.

“A system determines a first rank associated with a document and determines a second rank associated with the document, where the second rank is different from the first rank. The system also changes, during a transition period that occurs during a transition from the first rank to the second rank, a transition rank associated with the document based on a rank transition function that varies the transition rank over time without any change in ranking factors associated with the document.”

Can’t make sense of it? That’s fine I couldn’t understand a damn thing at first. Made a little sense later. I’ll try to explain what I understood it. Let me put my professor monocle and hat first.

How it works?

  • There will be two distinct ranks A and B.
  • Over a transition period (from a day to a month) the site’s rank will traverse from A to B.
  • During traversal the rank of the site will be an intermediate value between A and B.
  • This rank is called a transition rank and will be calculated from a rank transition function that does not modify ranking factors.

This is a standalone algorithm and not an update to the current ranking algorithm. Anyway the point of the transition rank is further explained in the documentation:

“During the transition from the old rank to the target rank, the transition rank might cause:

  • A time-based delay response,
  • A negative response
  • A random response, and/or
  • An unexpected response”

So the immediate effect of this is that you will not be able to see what your SEO solutions are working towards. This means that your campaigns will stretch over long periods of time (best case estimate being the transition period). In other words you will be unaffected as long they are long-term.

Make no mistake this algorithm aims to curb any excessive SEO solutions spam techniques and confuse anyone doing so as evident from further elaboration.

“Unexpected results are bound to elicit a response from a spammer, particularly if their client is upset with the results. In response to negative results, the spammer may remove the changes and, thereby render the long-term impact on the document’s rank zero.

Alternatively or additionally, it may take an unknown (possibly variable) amount of time to see positive (or expected) results in response to the spammer’s changes. In response to delayed results, the spammer may perform additional changes in an attempt to positively (or more positively) influence the document’s rank.

In either event, these further spammer-initiated changes may assist in identifying signs of rank-modifying spamming.”

Adopt to the change for better

So, the inference is that do not impatiently rush into your efforts but adopt a “wait and watch” methodology or you might be trapped into undoing your own efforts. Also monitor your rank changes. If it is too random then you should understand that the hounds of war have got your scent. So, how you are going to implement your seo solutions?

LetsNurture provides excellent SEO solutions for your website idea. Write to us at to know more. Visit our extensive website portfolio and leave us a feedback.


Lets Nurture
Posted by Lets Nurture

Blog A directory of wonderful things

Google takes on Apple with an iOS keyboard – Gboard

It is believed that the design and hardware of Apple with the most user-friendly apps of Google is the best combination one can ask after Pizza and Coke. What most …

Google Spaces : End of Mess in Conversation Groups

Social Networking has been a feeble spot for Google ever since it lost out the battle against Facebook with its early acquired service Orkut. It started to gain the market …

Real Time Operating Systems that will Revolutionise the Future of IoT devices

Real Time Operating Systems have created quite a buzz in recent IoT conferences. The most primary tech gadgets of till now – Computer and Smartphones are left out as the …

Google Introduces New Cast Remote Display APIs For Second-Screen Functionality, Auto play, Queuing and More!

Google Cast, is a technology that allows us to cast our favorite entertainment and application from our phones, tablets or laptops right to our TV or speakers. Chromecast has changed …

Google Ceases to Take Orders for Google Glass!

There is a bad news for all the tech freaks out there! On January 16th, the search engine giant Google confirmed that, it is going to cease taking the orders …

How to Create a MCC (My Client Center) Account that Controls Various Adwords Accounts of Your Clients?

When it comes to managing several Adwords accounts at a time, it is quite difficult to log-in with different IDs.  To overcome this problem, Google released My Client Center (MCC) …

Android Studio 1.0 IDE made Android App Developers Life Easier

Google released Android Studio 1.0, which is the first ever stable version of its Integration Development Environment (IDE).This has certainly made the process of Android mobile application development much easy …

Enhance Your App Content Accessibility from Google

At present day, to remain competitive businesses must identify the niche areas to increase their reach to their clients and customers. Therefore, you may already have come up with a …

Google Search Tools UI Readjusted/ Revamped in Header

Today I was just searching about LetsNurture’s indexed pages on Google as we have now integrated it in WordPress Web Design.  And I found that search tools disappeared from left …

What India and the UK searched on internet the most?

With more and more people using GPS navigation on their mobile devices, people are utilizing their devices for local searches; India has started using the internet on the 3G networks …

Google Android, Acer and Alibaba Aliyun, Who is the chor ?

Acer, a Taiwan based PC maker had announced a conference in Shanghai this Thursday to unveil its CloudMobile A800, but the event was cancelled on account of Google’s opposition to …

HTTP Status Codes: What’s The Kazoo?

Sometimes when following search results from Google or while following a link from a site you encounter these messages. They have a code in them and you gape at it …

Does Your Smartphone Eat Ice-Cream Sandwich?

What will you think if I say that I made a high utility application for android phones using Ice-cream Sandwich? Or if I say that my friend just bought a …

Mumbo Jumbo of Google Chrome

You probably didn’t think twice before searching your favorite topic on Google Chrome or may be checking your popularity across the online web. Not anymore. From today you would think …


Have an !dea or need help with your current business?

We use cookies to give you tailored experiences on our website.