Facebook Bluetooth Beacon Will Tell You About A Business When You Are Nearby

16 Jun. 15
2.58 K VIEWS

Facebook, the popular social networking site is now experimenting with free Bluetooth Beacon device by sending it to businesses that request them, a similar kind of experiment undertaken by giants like Apple.

For e.g.- When a consumer is within the beacon’s range of a retail shop, the social network will place information about that store above the news feed on his smart phone through a “place tips” feature, released by Facebook.

Facebook’s new Place Tips feature

This place tips technology by Facebook will have an interesting impact on the businesses like retailers and restaurants. People will receive Place Tips from the beacon only when they have enabled location services on their phone and have Bluetooth turned on. The beacon won’t disturb the Wi-Fi or other equipment. Facebook has promised that their beacon is ‘designed for privacy’ something many people won’t agree to.

Facebook’s new feature “Place Tips” which is soaring with beacon technology will use Bluetooth technology to send one way signal to the Facebook app on the customer’s phone to show the right information while they are in their shop, or in close vicinity, without collecting any information from people or their phones. Also, people can change the setting and silent the place tips if they don’t want their news-feed to be flooded with offers and advertisements.

Currently, Facebook has been conducting a trial of Place Tips in New York City since the beginning of the year, where more than 100 businesses have taken part. Currently it only works with Apple devices, but version supporting Android is being developed. Place Tips contends straightforwardly with Yelp and FourSquare, both of which give space to customer’s inputs and surveys/reviews.

Geotagging

This smart feature of Facebook allows users to check-in whenever they are or had been and share their location. This feature enables Facebook to build enduring customer profiles and sell targeted advertising. For this situation, businesses can’t yet utilize beacons to push advertisements or offers to the user’s phone. However, they can use the functionality to transmit genuine customer response and impact shopping behavior.

Facebook Beacon & Applications

The Facebook beacons are small Bluetooth-enabled units that radiate a signal to smart phones to survey their location accurately. Facebook team has also confirmed that they are opening up beacon based applications for its free beacon programs for retailers.

Retailers can request a free beacon from Facebook. In addition, they come pre-configured for every business. Then only thing a retailer has to do is to take it out and turn it on!

The beacon once set in a shop/restaurant can detect a Facebook user in its vicinity and can send attractive, useful and relevant information into the user’s News Feed. It can be a great way of interacting with the customers by giving them the information about the upcoming events, deals and business hours.

Overall, this cool tracking feature will give people an insight of the business just by being in their vicinity and for retailers it’s a way to keep their customers updated with the latest news, happenings and be in the minds of their customers that could eventually make better business. Let’s wait and watch how it performs and create a stir in the world…

Blog A directory of wonderful things

The Internet of Things (IoT) isn’t just changing the consumer’s lifestyle but also reshaping retail industries. Days are not far when companies will produce a large amount of data(from utility …

Employees are the core part of any organisation, no matter if it is a question of being a large enterprise or a small one. Shielding health and safety of the …

Beacon has made its way to being a technology that will prove to be a support to most of the industry verticals. It is a proximity transmission device that notifies …

Imagine the world where you could remotely control your home appliances and switch it on or off. A place where you can control water pumps of your farm from far …

Talking about television, it reminds me about the changes in entertainment technology that has overcome in past few decades. From Analog to Digital and now moving towards the Smart technology, …

Beacon are tiny devices that emit BLE signals to communicate information and transfer data to smart devices within its proximity. In large departmental stores and shopping malls, beacons are placed …

The most anticipated tech conference of the month is over. We as the part of developer community were eager to know what the new products facebook will introduce through at …

Instant messaging which started in early 90’s, became popular as a great way to communicate on 1 to 1 basis. Soon this informal way of communication was known as chats. …

Integration among the apps has gone to another level with more technologies coming together for making the lives simple and easier for the users. Since many services already providing their …

iBeacon is the name for Apple’s technology standard, which allows Mobile Apps (running on both iOS and Android devices) to listen for signals from beacons in the physical world and …

Facebook never cease to surprise us. Whatever it does, it does with style and if you were ever thought that it is going to fade then wait. The Facebook has …

Don’t be surprised when next time you visit a zoo or theme park and are greeted not by a human but technology and during the whole tour you don’t even …

Gesture-controlled computing is well on its approach to transitioning from dream to reality. Each new era of computing has been joined by its own new sort of data gadget. Anyhow, …

Beacons, mostly we have seen that people are using beacon generally at retails store, Shopping malls, theater etc places but now it is beyond the box. There are several companies …

Facebook, leading social media platform, which has almost 600 million monthly active users on its Messenger announced some amazing features at its F8 Developer Conference. The day flurried with many …

With the increase in mobile utility, you just can’t predict the technology! The innovations and creativity that are excelled by some of the experts around the world will leave you …

Since the invention of Bluetooth technology, many devices have made their mark in the present market. It might be a small file transfer or control a robot via bluetooth. These …

iBeacons leveraging BLE/ beacon app development technology are gaining more and more attention of the retail industry. But food service industry (Cafe, Restaurants) must look at some real-time applicability of …

In a very simple way Facebook helps marketer to learn about consumer behaviour and call to action. Facebook itself is an university for people who wants to learn consumer behavior …

I am an avid fan of twitter and I loved to go with twitter every day. Here is news for twitter lover. If you want to go back and dig …

CONTACT US

Have an !dea or need help with your current business?

For immediate assistance in sales or support, please call us on:

+1-631-954-6922

loading...
We use cookies to give you tailored experiences on our website.
Okay