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Enhance Your App Content Accessibility from Google

12 Aug. 14
3.32 K VIEWS

At present day, to remain competitive businesses must identify the niche areas to increase their reach to their clients and customers. Therefore, you may already have come up with a Mobile Application development to leverage the larger domain of the Smart Phone and Tablet users. Now when all of the businesses are in the pool of Mobile Applications penetration is fragmented.

Get Discovered

The Mobile Apps with diversified features and delivering excellent user experience through implementation of the mobile sensors are not linked with the Google search engine. And hence, it is a hollow to reach as many customers as you would like. Now Google realized the issue for the businesses and they have come up with an approach known as app indexing. App indexing allows the apps crawling through the search engine results every time a relevant query is fired through the Android device.

What is App Indexing?

This is how Google puts this across: For example, your search is about a movie using an Android device. Having app indexing in place, Google will automatically populate your app links in the deep searches. And when your user clicks in ‘Open the App’ the result will be the movie page displayed by the app.

The advantages and implementations

In order to execute the above describe scenario, there are a number of systematic steps that needs to be taken into account. And clearly – Google won’t be handling them all on their own. To allow app indexing to bring the desired results, Google will look out and require assistance from websites that supports this feature. Let’s break down the reasons why in accordance with the above example:

  • The Movie app requires compatibility for deep linking
  • One of the popular domains such as – Internet Movie Database (IMDB) or the Rotten Tomatoes need to allow our app’s page to be viewed instead of their main page
  • Google needs to make sure that your app appears seamlessly in the search results
  • The user must have the app installed in the device

With methodical implementation of app indexing, Google will securely optimize the Android search results to populate the app content. The implementation of app indexing will create in-roads for the businesses to interact directly through the search results for the Android users. Though app indexing is in the testing phase and the USA & European users will encounter the latest tools while they will be able to see deep links in their search results.

Therefore, the businesses with an Android application development and facing issues with app monetization – must ensure app indexing for the app.

How LetsNurture helps?

Our team at LetsNurture is well-equipped with the technical know-how to steer your business strategy to penetrate ahead of your competitors. Contact today and receive a free quote about having any of our services and to know the scope of your requirement or send us an email to info@letsnurture.com.

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