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Classified App Development

Classified App Development Strategies and Research for African Market

24

Feb. 23

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VIEWS

In recent years, classified apps have become popular in various parts of the world. These apps provide an avenue for individuals to buy and sell goods and services within a given geographical location. In Africa, the classified app market is relatively new, and there is an opportunity for app developers to create platforms that meet the specific needs of the African market. This paper provides an overview of the African market, discusses the benefits of developing a classified app for the African market, and explores the key features that should be included in such an app.

The classified app market is a growing industry worldwide, and Africa is not an exception. The continent is home to over 1.2 billion people, and the number of smartphone users is increasing rapidly. According to a report by Jumia, the African e-commerce market is projected to reach $75 billion by 2025, with mobile phone usage expected to drive the growth of the sector. The opportunity for app developers to create classified apps that meet the specific needs of the African market is enormous.

 

Benefits of Developing a Classified App for the African Market:

 

  1. Improved Access to Goods and Services: The African market is vast, and people often face challenges in accessing goods and services they need. A classified app can provide a platform where individuals can buy and sell goods and services within their localities. This not only improves access to goods and services but also reduces the costs associated with transportation and logistics.
  2. Job Creation: A classified app that caters to the African market can create job opportunities for people within the region. From app development to customer service and logistics, there are several opportunities for people to earn a living through the app.
  3. Economic Growth: The classified app market has the potential to drive economic growth in Africa. By providing a platform for businesses to sell their products and services, the app can contribute to the growth of the e-commerce sector. This can, in turn, create opportunities for small and medium-sized businesses to expand and create more jobs.

 

Key Features of a Classified App for the African Market:

 

  1. User-Friendly Interface: A classified app for the African market should have a simple and user-friendly interface. Most users in Africa may not have advanced technical skills, and therefore, the app should be easy to use and navigate.
  2. Location-Based Search: The app should have a location-based search feature that allows users to find goods and services within their localities. This feature should also enable users to filter results based on categories such as price range, product type, and service provider.
  3. Multiple Payment Options: A classified app for the African market should have multiple payment options that cater to the needs of users in the region. This may include mobile money, bank transfers, and card payments.
  4. Multilingual Support: The app should support multiple languages to cater to the diverse linguistic needs of users in the region.
  5. Secure Transactions: The app should have robust security features that ensure secure transactions between buyers and sellers. This may include features such as identity verification, ratings and reviews, and dispute resolution mechanisms.
  6. User-Friendly Interface: A classified app for the African market should have a simple and user-friendly interface. Most users in Africa may not have advanced technical skills, and therefore, the app should be easy to use and navigate.
  7. Location-Based Search: The app should have a location-based search feature that allows users to find goods and services within their localities. This feature should also enable users to filter results based on categories such as price range, product type, and service provider.
  8. Multiple Payment Options: A classified app for the African market should have multiple payment options that cater to the needs of users in the region. This may include mobile money, bank transfers, and card payments.
  9. Multilingual Support: The app should support multiple languages to cater to the diverse linguistic needs of users in the region.
  10. Secure Transactions: The app should have robust security features that ensure secure transactions between buyers and sellers. This may include features such as identity verification, ratings and reviews, and dispute resolution mechanisms.
  11. Offline Capability: It’s essential for the app to have offline capability, as internet connectivity in some parts of Africa can be unreliable. The app should allow users to browse through listings and save their searches for later, even when offline.
  12. Social Media Integration: Social media plays a significant role in African society, and integrating social media sharing features can help spread the word about the app and its listings. The app should allow users to share listings on popular social media platforms, such as Facebook, Twitter, and WhatsApp.
  13. In-App Chat: In-app chat is crucial for facilitating communication between buyers and sellers. The app should have a chat feature that allows users to communicate within the app, without having to share personal contact details.
  14. Reviews and Ratings: Reviews and ratings help build trust and confidence among buyers and sellers.rate and review transactions, which can help establish the reputation of both buyers and sellers on the platform. This will also help users make informed decisions when considering a purchase or sale.
  15. Push Notifications: Push notifications can be a powerful tool for engaging users and keeping them informed of new listings or important updates. The app should send push notifications to users when new listings matching their search criteria become available, when they receive a new message from a buyer or seller, and when there are any changes to their transactions.
  16. Seller Verification: To ensure the safety and security of transactions, the app should have a seller verification process. This process should include verifying the identity of the seller and verifying that the goods or services being sold are legitimate. This can be done through various means, such as by asking for a valid ID or proof of ownership of the goods or services being sold.
  17. Advanced Search Filters: The app should have advanced search filters that allow users to refine their search results further. This can include filters such as product condition, brand, size, color, and more. Advanced search filters can help users find exactly what they are looking for quickly and easily.
  18. Analytics: Analytics can provide valuable insights into user behavior and help app developers improve the user experience. The app should include analytics features that track user behavior, such as which listings are most popular, how long users spend on the app, and which features are used most frequently.
  19. Personalization: Personalization can help improve the user experience by tailoring the app to the individual user’s preferences. The app should use data collected from user behavior to offer personalized recommendations for listings, categories, and search filters. This can help users find the listings they are interested in more quickly and easily.

 

The classified app market in Africa is an emerging industry with enormous potential for growth. By developing a classified app that meets the specific needs of the African market, app developers can create a platform that improves access to goods and services, creates job opportunities, and drives economic growth in the region. The key features of such an app should include a user-friendly interface, location-based search, multiple payment options, multilingual support, and secure transactions.

 

Current 5 Famous classified apps in African Market and its market share

 

  1. Jumia Deals: Jumia Deals is a popular classified app in Africa that offers a wide range of products and services. The app is owned by Jumia, one of the largest e-commerce platforms in Africa. According to SimilarWeb, Jumia Deals has a market share of 39.83% in Kenya, 34.24% in Nigeria, and 23.44% in Ghana.
  2. OLX: OLX is another popular classified app in Africa that offers a platform for buying and selling second-hand goods. The app is owned by OLX Group, a global online marketplace headquartered in the Netherlands. According to SimilarWeb, OLX has a market share of 23.24% in Kenya, 26.32% in Nigeria, and 29.38% in Ghana.
  3. Cheki: Cheki is a classified app that specializes in buying and selling cars in Africa. The app is owned by Ringier One Africa Media, a Swiss media company that operates several online marketplaces in Africa. According to SimilarWeb, Cheki has a market share of 49.24% in Kenya, 55.69% in Nigeria, and 66.84% in Tanzania.
  4. Jiji: Jiji is a classified app that offers a platform for buying and selling new and used goods in Africa. The app is owned by Digital Spring Ventures, a Nigerian venture capital firm. According to SimilarWeb, Jiji has a market share of 17.46% in Kenya, 12.53% in Nigeria, and 14.61% in Ghana.
  5. Sellam Quick: Sellam Quick is a classified app that offers a platform for buying and selling goods and services in Africa. The app is owned by Sellam Quick Africa Ltd, a Kenyan technology company. According to SimilarWeb, Sellam Quick has a market share of 6.81% in Kenya, 6.54% in Nigeria, and 9.15% in Uganda.

 

5 important Payment gateway for African mCommerce Market

 

Here are five important payment gateways for the African mCommerce market:

  1. Flutterwave: Flutterwave is a popular payment gateway in Africa that allows businesses to accept payments from customers in various African countries. The platform supports several payment methods, including card payments, mobile money, and bank transfers. Flutterwave is integrated with several popular eCommerce platforms and is widely used by businesses across Africa.
  2. Paystack: Paystack is a Nigerian payment gateway that allows businesses to accept payments from customers in Nigeria and other African countries. The platform supports several payment methods, including card payments, bank transfers, and mobile money. Paystack is integrated with several popular eCommerce platforms and is widely used by businesses in Nigeria and other African countries.
  3. M-Pesa: M-Pesa is a mobile money platform that is widely used in Kenya and several other African countries. The platform allows users to send and receive money, pay bills, and purchase goods and services using their mobile phones. M-Pesa is integrated with several eCommerce platforms and is widely used by businesses in Kenya and other African countries.
  4. Interswitch: Interswitch is a Nigerian payment gateway that allows businesses to accept payments from customers in Nigeria and other African countries. The platform supports several payment methods, including card payments, bank transfers, and mobile money. Interswitch is integrated with several popular eCommerce platforms and is widely used by businesses in Nigeria and other African countries.
  5. Paga: Paga is a Nigerian payment gateway that allows businesses to accept payments from customers in Nigeria and other African countries. The platform supports several payment methods, including card payments, bank transfers, and mobile money. Paga is integrated with several popular eCommerce platforms and is widely used by businesses in Nigeria and other African countries.

 

10 important mobile app UI tips for developing an app for the African market:

 

  1. Keep it simple: Keep the design of the app simple and easy to navigate. Most users in Africa may not have advanced technical skills, so it’s important to make the app easy to use and understand.
  2. Use bold and bright colors: Use bold and bright colors that appeal to the African market. This can include colors that are associated with the culture or the flag of the country.
  3. Use high-quality images: Use high-quality images that are relevant to the content of the app. Images can help to enhance the user experience and make the app more engaging.
  4. Prioritize speed: African mobile users often face slow network speeds and limited data, so it’s important to design the app with speed in mind. Optimize images and reduce the amount of data the app uses to ensure a fast and seamless user experience.
  5. Use clear and concise language: Use clear and concise language in the app’s user interface. Avoid using technical jargon or complex terminology that may be difficult for users to understand.
  6. Optimize for different screen sizes: The African market has a wide range of mobile devices with different screen sizes. Design the app to be responsive and adaptable to different screen sizes to ensure a consistent user experience.
  7. Use intuitive icons: Use intuitive icons that are easy to understand and relate to the functionality of the app. Icons can be used to make the app more visually appealing and easier to use.
  8. Provide feedback: Provide feedback to users when they perform actions within the app. This can include feedback on successful actions, errors, or warnings.
  9. Allow customization: Allow users to customize the app’s settings and preferences to suit their individual needs. This can help to enhance the user experience and improve user retention.
  10. Test and iterate: Test the app with users in the African market and gather feedback to identify areas for improvement. Continuously iterate on the design and functionality of the app to ensure that it meets the needs of the target audience.

 

App marketing strategies and Usecases African Market:

 

  1. Social Media Marketing: MTN, one of the largest mobile network operators in Africa, used social media to promote its mobile money service, MoMo. The company launched a social media campaign that included Facebook and Twitter ads targeting specific demographics, as well as user-generated content and influencer partnerships to increase awareness and drive downloads of the app.
  2. Influencer Marketing: The popular ride-hailing app, Bolt (formerly known as Taxify), has used influencer marketing to increase brand awareness and drive downloads in several African countries. The company partnered with local influencers, such as musicians and celebrities, to promote its services and reach a wider audience.
  3. App Store Optimization: Jumia, one of the largest e-commerce platforms in Africa, has used app store optimization to improve visibility and drive downloads of its mobile app. The company optimized the app’s title, description, and keywords to improve its ranking in the app store. This resulted in a significant increase in downloads and helped to improve the app’s visibility in the app store.
  4. Word-of-Mouth Marketing: The Nigerian-based fintech startup, Flutterwave, used a referral program to drive downloads of its mobile app. The company offered users cash incentives for referring their friends and family to download and use the app. This resulted in a significant increase in downloads and helped to build a loyal user base for the app.

 

5 creative use cases of user-interface in mobile apps for African Market:

 

  1. Voice Navigation: Imagine being able to interact with an app without needing to read or write – that’s the power of voice navigation! Many users in Africa may have low literacy levels, which makes this feature incredibly useful. MTN MoMo (Mobile Money) in Uganda is a great example of an app that uses voice navigation to guide users through transactions.
  2. Gesture-Based Navigation: Forget keyboards and touch screens, how about using hand gestures to interact with an app? Gesture-based navigation is a creative way to improve the user experience, and it’s especially useful for users with limited mobility. The 3Doodler app is a great example of this – users can create 3D designs using nothing but hand gestures!
  3. Visual Representations: Communicating complex information can be challenging, especially when users come from different cultural or linguistic backgrounds. Using visual representations, such as icons or images, is a creative way to simplify information and improve the user experience. Kobo360, a trucking logistics app, uses visual representations to help drivers navigate complex routes and manage their deliveries.
  4. Interactive Tutorials: Have you ever struggled to figure out how to use an app? Interactive tutorials can help! By providing step-by-step guidance and specific user input, interactive tutorials can help users learn how to use an app more effectively. Jumia, an e-commerce app, uses interactive tutorials to guide users through the process of placing an order and making payments.
  5. Augmented Reality: Imagine being able to explore hotel rooms and other accommodations in 3D before making a booking – that’s the magic of augmented reality (AR)! AR can be a creative way to enhance the user experience in certain types of apps, such as e-commerce or tourism. The Jovago app is a great example of this – users can explore hotels and other accommodations in AR before making a booking.

 

10 high-level features that a classified app in Africa may include:

 

  1. Easy User Registration: Make it simple for users to create accounts and log in using their email, social media accounts, or mobile phone numbers.
  2. Powerful Search and Filter: Allow users to easily search and filter listings based on their location, category, price, date, and other criteria.
  3. Effortless Posting of Listings: Allow users to post their products or services with detailed descriptions, images, and videos to attract buyers.
  4. Seamless Messaging: Enable buyers and sellers to communicate with each other through an in-app messaging system for easy and quick transactions.
  5. Multiple Payment Options: Support a variety of payment methods, including mobile money, bank transfers, and card payments, to accommodate diverse needs and preferences.
  6. Trust-Building Reviews and Ratings: Allow users to leave reviews and ratings for sellers to promote transparency, build trust, and enhance credibility within the community.
  7. Timely Push Notifications: Send push notifications to users for new listings, price drops, and other updates related to their searches to keep them engaged.
  8. Insightful In-App Analytics: Provide analytics and insights for users to track their activity, including views, clicks, and messages received, to help them optimize their listings.
  9. Location-Based Services: Use location-based services to show nearby listings, provide directions to sellers, and allow users to post listings in their local areas for a personalized experience.
  10. Robust Security and Privacy Features: Ensure the app is secure and protect user data with features such as two-factor authentication, data encryption, and a clear privacy policy to build trust and maintain credibility.

 

How much it would cost to build a classified app?

 

The cost of building a classified app can vary greatly depending on several factors, including the complexity of the app, the platform(s) it will be built for (e.g., iOS, Android, web), the features and functionality required, the location and experience level of the development team, and other factors.

As a rough estimate, the cost of building a basic classified app with standard features can range from $20,000 to $50,000. However, more complex apps with advanced features and custom development can cost upwards of $100,000 or more.

It’s important to note that ongoing maintenance and updates will also be required to ensure the app continues to function well and remains secure. Therefore, it’s important to budget for these ongoing costs as well.
Keep in mind that these are rough estimates and the actual cost can vary depending on the specific requirements of your project. It’s best to consult with a reputable app development company to get a more accurate estimate based on your unique needs and specifications.

Author

Lets Nurture
Posted by Lets Nurture
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