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Food Businesses can earn mileage through Beacons

04 Aug. 14
4.04 K VIEWS

iBeacons leveraging BLE/ beacon app development technology are gaining more and more attention of the retail industry. But food service industry (Cafe, Restaurants) must look at some real-time applicability of beacon app development. Because we believe, if there is a way to seduce your customer with the aroma of their favorite coffee or burger even without entering inside your outlet, your sales will boost significantly. And the loyalty programs – the biggest surplus you can earn if there is more applied way.

iBeacon (BLE) enabled outlet tracks customers and feature your products

Now we are not just talking about Starbucks here! But even a shop around the corner with regular customer base can have beacons installed in their outlet. With beacon app development technology, once you have a Beacon enabled store, it is going to continuously transmit signals to all the Beacon enabled Smart Phones in its range. When your customer gets the notification from their favorite coffee shop, fast food outlet or restaurant, the ratio is going to be larger, them knocking your door than just passing by. iBeacon Apps for restaurants and food store owners will improve customer experience at very next level.

Benefits to the Store owners Via iBeacon (BLE) Apps

  • Present your latest offers and reviews to customers passing by your store / outlet
  • Drive the store traffic through day marketing activities featuring offers for breakfast, lunch, brunch, dinner and more
  • Promote your ‘Offer of the Day’
  • Proactively provide the menu card soon they approach your location (without even entering the store)
  • Promote and book in advance for special days such as Friendship Day, Valentine’s Day, Mother’s Day and others
  • Integrate your POS for booking and reservations
  • Social Media integration
  • Survey & Feedback soon the customer leaves your premises and also offer Facebook ‘like’
  • Offer loyalty programs to the customers at the point of sale (i.e. when they are in the vicinity to increase the conversion)

How it can be done?

Prior to the installation of the iBeacon ( Bluetooth Low Energy device) in your outlet, integrate Beacon technology to your existing Mobile App and the Mobile friendly Website Development. So when the customer is in the proximity of your store, push notifications can be sent to their Beacon enabled Smart Phones and they are redirected to your Mobile website or the App (if they have already installed the App). All you require is a technology partner for responsive mobile friendly website development or mobile application development and that can provide a real world and functional iBeacon Apps.

LetsNurture – We have the expertise at iBeacon technology

Ranging from providing you a demo and portfolio of a iBeacon App, we can provide you an end to end strategy to deploy Beacon technology and enhance your existing mobile footprint to leverage the technology. And for consultation on iBeacon App development, send us an email to info@letsnurture.com.  Do not forget to request for a demo. You can also call us on +91 9374444800 to get in touch with one of our business development executives.

We will be happy to help you!

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