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iBeacons Boosting Growth in Revenue for Supermarkets

05 Aug. 14
3.42 K VIEWS

The world is looking at the entrepreneurs to implement the Beacons at their Merchandise and changing the way their premise interacts with the customer autonomously. The beacon app development or having a mobile friendly website using the beacons have let the retailer broaden their thinking to look beyond the horizon. But are you an entrepreneur who is going to wait till WalMart does? Or you are one with to foresee the opportunities the Beacons provide to get surplus on your customer utility.

And that’s not even from an Economist view! It is the same ideology that led you to venture into Super Markets and Modern Trades bringing one stop shopping concept to life. Having a multi storey business premise with hundreds of customers visiting, it is a daunting task to navigating the customer so they can locate products quickly. And as a store manager or a marketing head, you must know the pointers what areas you must focus to improve the customer experience. Beacons have made it possible with beacon app development or a responsive mobile friendly web app.

Bring on the Beacons

Now you might argue that we can get this right simply by a Mobile Application development and Social Media marketing services. But what if there is a technology that can not only assist the customers to navigate inside the store, but using their real time position, direct them to buying goods, market your offers & featured products and also help the customer with check-out. Beacons can make all of this (and more) possible with much lesser expense than you might imagine.

How does Beacon App Development help Supermarkets?

First and foremost, integrate your Mobile App or the Mobile friendly website with BLE (Bluetooth Low Energy) and Proximity sense. And simultaneously overhaul your existing Outlet through installations of Beacons. Now these Beacons are equipped with Marketing Campaign Management

tools so you can implement your marketing strategies very easily. And similarly you can make changes to the one deployed yesterday. In this way beacon app development will be a blessing for the supermarkets.

Ideas that can be offered in Supermarkets

  • Send shoppers different recipes based on their proximity to particular items
  • Provide nutritional fact of the items on the go
  • Send a deals based on purchase habit of the consumer
  • Offer a “meal map” within a store to deliver menus, as well as the locations of all the necessary ingredients
  • Offer discounts if particular items are purchased
  • List and show the location of all your specials
  • Shoppers in the cheese section could receive advice about good wines to pair with their selections
  • Offer detailed nutritional information for each item
  • Allow your suppliers to purchase space on your iProximity Beacons for their own marketing activities.

How Beacon works?

Your Beacon enabled store with the range up to 70 meters, will be tracking Beacon enabled Smart Phones in its zone. Now you can send promos, provide discount offers on the basis of what the customer has already purchased, integrate combos, share information and also ease the check-out process. When the customer is leaving your premise, ask for survey or prompt them to ‘like’ your social media page.

The Beacons provide most accurate real time location of the customer and do not require Wi-Fi, 3G or GPS services. Moreover the anticipated 2 years life span of the battery of a Beacon and extremely low energy consumption boosts the probability to find Beacon enabled Smart Phones higher than any other network you may adopt.

LetsNurture – The Beacon App Provider (Request For Demo)

We are not only excited about Beacons, but we already have a portfolio of successful Projects for Beacon App development. We would love to provide you a demo to have more realistic view of the technology.

Get in touch with us to know how Beacons can help you improve your digital footprint? And we will provide you with a detailed strategy to implement Beacons in your Super Market. To get in touch with us, send us an email to info@letsnurture.com.

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