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The basic idea behind content discovery for curating and producing it is simply listening to good sources. It is handpicking reliable sources and linking to it. This going to be always manual process but you can still automate some of the process with some handy tools. You start off first by visiting sites related to the topic. For example if you would like to start curating the SEO topic, you should have to start visiting on a daily basis sites like SEOmoz, Search Engine Land, Search Engine Watch, and Search Engine Journal, examining the sites/blogs of the people active in those sites, select the objectively most interesting ones, and use two starting tools, RSS and Twitter:
– RSS to track their own content production about the SEO topic;
– Twitter to track the content related to the SEO industry they share.
The idea is to look for something to learn all the time. You are looking for content that is going to be borne of experience and application. Once you are there and have worked with the above and taken a feel of these tools you can start using the other tools. These are not restricted to websites but are also mobile apps on the iOS and Android. So lets look at a few:
You can also add sections based on your specific needs/interests thanks to a sort of “search suggest box”. For instance, I have personalized it with very specific sections dedicated to Content Marketing, Content Management, Copywriting, and all those disciplines that can be included in the Inbound Marketing umbrella.
The “magic” is that with a simple rule of thumbs up/down you can teach Zite which content is the one you really consider relevant and what not. So the next time you access it, the content proposed will be closer to the one you are really interested in. For a curator, this is like having a robotic personal assistant.
Flipboard, (for iOS only, sorry), is another “social magazine”, which can be personalized not only by selecting which sites to be republished on our Flipboard and we want to read the content of, but also from an interesting curators’ list and – especially – adding a bigger number of social accounts we subscribe to: Twitter, Facebook, LinkedIn, Tumblr, Instagram, Flickr, 500px, and obviously, Google Reader.
Other tools that can be used for this discovery phase are:
So these are tools you can look at to start getting good content and collect stuff you like.