Olo reports that Restaurant apps for Online food ordering and delivery services have helped restaurants and food businesses increase their basket size by 25%.
The purpose of having a tailor-made restaurant application is to bring all the services to customers’ fingertips. With increase in the demand of the customer for online food ordering and delivery service, restaurant businesses are now inclined towards having their own restaurant apps. Leveraging custom mobile app development technology, restaurants can promote their brands, increase customers retention rates and get custom analytics tool integrated for in-depth analysis.
Does it guarantee success?
Having a restaurant app is always a business driven strategy for restaurants or any other F&B businesses. But the core part is integrating essential features which consumers actually love to use and increase downloads. Also, the overall UI / UX of the restaurant app must be interactive and intuitive. If customer could not find the menu easily, there are very high chances they might go away.
Restaurant owner can invest for a holistic mobile solution that improves not just your sales, but overall management of restaurant regarding staff, table reservation, order system, payroll, procurement, etc.
Considering competition from other restaurants and on demand food ordering marketplace apps, we have listed 7 must have innovative features to integrate into a restaurant app to make it stand out.
7 Must have Features for Your Restaurant App
1. Loyalty, Rewards and Discount Programs- Example of Starbucks
69% consumers believe that loyalty programs and reward points influence selection of restaurant to dine in or order food, whereas 57.4% customers join loyalty programs to save money.- reports, Statistica.
Repeat customer business is financially more profitable than finding new customers. Hence, giants like Starbucks have also adopted and introduced loyalty programs to see their sales increased by over 80%.
2. Location Based Deals using Apple’s iBeacons
Leveraging BLE/ iBeacon app development technology, your restaurant can integrate an innovative feature for proximity marketing solutions leveraging iBeacons devices. A beacon device when placed would keep sending notification about deals, offers, etc. to customers who are near the restaurant. Restaurants can also send news and updates about latest happenings to get the attention of the nearby visitors.
Using iBeacons to market offers, deals is an innovative feature and is the best way to make them known about offerings of your restaurant business.
3. Chatbot Assistant for Restaurant App
Being a leading Chatbot development company, we at Let’s Nurture can say that Chatbots are marvelous and intelligent programs having huge potential value in connecting with customers through restaurant applications. AI-ML based Chatbots can be customized to help customers make easy table reservations, Menu browsing and ordering, order ahead, payment processing, etc.
Chatbots processing both text and voice data have the capability of creating personalized, immediate interactions between restaurants and their customers. Chatbot is not only more efficient, but also less expensive in dealing with customers than a human.
4. Healthkit / Google Fit Integration & Suggestion based on Workout
Being experts in Android app development and iOS app development, we can provide Google Healthkit and Google Fit SDK integration services for your exclusive restaurant app. Using this, we can provide a custom and specialized diet menu with features like net weights and calories counter on current order including calories for individual dishes. This information itself is an attraction to fitness enthusiasts which can certainly add value to the restaurant menu.
With Healthkit SDK and Google Fit SDK integrated, our dedicated restaurant mobile app development team can customize the app, allowing customers to track carbs, protein, fat for quantifying diet progress. Meals can also be suggested according to various workouts for weight training, muscle building, lean muscle gain, overall fat loss, weight management, aesthetic physique, etc.
5. Preparation Time Tracking & Nutrition Info
Adding nutrition information with restaurant app can make life easy for fitness enthusiasts to order food based on nutrition value. Having nutritional information is vital from customer’s perspective if they have set a goal for weight loss or lean/bulk muscle gain. Showing nutritional value also helps certain allergic customers to avoid those dishes that contain the relevant ingredients.
Diet is the Key! And we exactly have idea what it takes being fitness enthusiasts ourselves. With nutrition value in front of you, your customers will know how much better grilled chicken wraps are for you than a crispy chicken wrap!
6. Personalized Feedback System
With personalized feedback system integrated to a restaurant app, restaurant owners can get valuable ratings and feedback from customers. Our developers can integrate digital feedback system which helps restaurant owners to hear the voice of customers, their overall experience about food, ambience, service and staff in real-time.
To make it even more personalized, we can add multilingual feature to the app. This module is applicable to small, medium and large restaurants, cafes, restaurant chains, etc. A digital feedback experience helps to resolve issues faster, track overall customer service performance and improve customer delight.
7. Printed Accessories/ Swags for Foodies
When your customers are out and about enjoying your delicious dishes, your restaurant brand name should be showcased and recognized. Hence, there must be a module within your restaurant app from where foodies and loyal customers and staff members can buy personalized custom printed clothing and accessories. It adds value to customer loyalty and drives customer patronage.
How Let’s Nurture can help with Restaurant App Development?
With every moment passing by, if you think that it is imperative for you now to go for a custom restaurant mobile application developed, Let’s Nurture is the right place. Our experienced industry experts will guide you for the best possible features after understanding your requirement.
Read more: Cost to build a custom restaurant mobile application
We are an ISO 9001:2015 certified mobile app development company having developed multiple online food ordering and delivery apps for our global client with salient and innovative features. Our restaurant solutions are a masterpiece of integrating cognitive technologies like BLE/ iBeacon, Blockchain development, Internet of things (IoT) solutions, Chatbots, AR-VR applications, etc.
Let us shake hands to transform your customer services and restaurant operations digitally through an astounding mobile restaurant application.