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Prominence of iBeacon App Development in Retail Industry

01 Oct. 14
3.71 K VIEWS

With the unfold of Beacon/ BLE technology, 50% of the retailers are now planning to implement this technology in their stores by the next year. The notifications that pop-up into customers’ phones will provide useful information about the products as they pass through any iBeacon installed near the product.

iBeacons and Consumer Psychology

iBeacons and Consumer Psychology

Ever since iBeacons and beacon app development or beacons with responsive mobile friendly web applications have been launched in the market, the retailers are able to receive handful of information about the customers’ behavior, how frequently they visit the store, what they shop etc. This lets the retailers know about the psychology of consumers and improve themselves in the areas they lag at. Increasing the productivity and overall turnover of the business is much easier by using Beacon technology.

The reports suggest that, major brands like Macy’s and Walgreens have already started using this technology and examining the practicality of the output. Now let’s see what all the major marketing firms and experts have to say about this technology.

How much is too much?

Beacon technology

You might be well aware of the usage of Beacon technology in the present world. However, not all the experts have similar opinions about this beacon app development or BLE technology. Although this technology is pretty useful for all the retailers to boost their business, Todd Diapol, co-founder of inMarket, said that, “When the customers walk around the passage, their phone buzzes every time and this is what makes the customers delete the app and never visit the store again. It is just because the brands talk too much with consumers via marketing messages.”

The company also reported that, “The customers who got two or more marketing messages, either started to ignore or delete the app to stop the notifications.”

Alyssa Meritt, the head of strategic consulting at Urban Airship (marketing technology firm), said that, “This is the best opportunity for the retailers to know about the customers, and it can be of a

competitive advantage.” She further added that, “We haven’t seen any saturation yet, but we can wait for some more time to see the marketing results.”

As a result of over marketing, it is said that the retailers might lose the customers leading to the decrease in their overall turnover. So the retailers must be aware of all these marketing strategies before something goes wrong for them.

Implementing iBeacon / BLE Apps

Implementing Beacon Apps

To implement the Beacon technology, you need to get in touch with a right firm providing a wide range of apps for Beacons. LetsNurture is one such firm in India and UK providing you with Beacon solutions and apps. The firm has already started using this technology and has experienced that it is the future for retailers to boom their sales. We also have been a brand that has boosted the business of several companies through ibeacon development or BLE App Development. LetsNurture thinks that Beacons/iBeacons and BLE technologies are awesome. Why not share your thoughts with us on Beacons or approach us for your requirements? Get in touch with the right person for iBeacon App Development here.

If you are looking forward to implement this technology, contact the firms providing Beacon App Development services now!

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