3 Strategies for App Store Optimisation of your Mobile App

3 Strategies for App Store Optimisation of your Mobile App

10 Apr. 17
2.27 K VIEWS

App sales are a $25 billion industry, as reported  by WSJ. Mobile app development and purchase is a huge market we are talking about. Once you have developed an app and you got it right into the app store, the next big thing would be to get get noticed. App store optimization is the process of getting your new app creation greater visibility in the App Store.

It’s amazing! You got your app developed and entered into the app store. Now here are 3 things to take care for mobile app development.


 1. App Title

Keyword usage in your title can boost your app’s visibility. The keyword used for your mobile app’s title should be from the popular search traffic. To know this “magical” keyword, you need to do some market research of your own. However, it is skeptical to know if using keyword in your title is to rank your pp higher or to get higher click-through rates.

This works exactly like a website. If you have a website but neglect to optimize it for the search engines, no one will be able to find it either. App store optimization plays a role of SEO but for mobile applications. You can use the app name as your keyword. Using keyword boosts your app’s performance for 10%.
Titles in the app store allows 255 character which makes a plenty of room for the keywords or keyword phrases to be optimized. However, this doesn’t mean you can flood the title by stuffing keywords. Your mobile app title is the first impression you leave on the users.

2. App Description

Creating a compelling description would be your next step. Your mobile app’s description should be targeted towards your customer base, rather than a search engine index. We would suggest to use a language that is simple and compilable, I mean understandable by the audience.

Your description of the mobile app should list the features that your app is capable to perform.  It should basically compel your audience to download it and have the experience of your described features themselves. The first few lines are most important for the users to make your app download.

Apple play store allows 100 characters while Google play store allows 4000 characters to be written in your description. Henceforth, keeping this in mind, you should leverage the keywords for the organic reach. A study by Sensor Tower suggests that a keyword should be repeated five times in your smartphone app description. The ranking algorithms take both keywords and conversion metrics into account. Hence, keep your customer’s in mind first and then the keywords shall be accounted. Describe your app’s feature in a way that it answers these questions:

  • What problem of the customer’s does it solve?
  • How will it address the issues?
  • And of course, What are the major features of your app?

3. Include screenshots and video

Screenshots might not have the much impact on bringing the traffic to your app but surely it makes an impact on the downloads. Apart from your app’s icon, screenshots and videos are the visual assets of your app. Images bring your description to life. It makes your app visually more attractive to the users.

Apple App store allows five screenshots whereas Google play store allows up to eight images for your mobile app. Leveraging this advantage would be the right thing to do. Make sure that your visible screenshots gain your customer’s attention and make them browse other screenshots too, or better make them download the app.

You can publish an app preview video of 15 – 30 seconds footage on the device directly allowed on Apple since iOS8  and a YouTube video of 30 sec – 2 min on Google Play. Also, make sure to showcase your best features and focus on the first seconds of the video to grab user’s attention.

LetsNurture is a leading IT service provider that promises to deliver the best solution for your technical requirements. With vast variety of industry experience, we have served more than 100 clients across the globe. We have  an in-house expertise to cater the client’s requirements for website development, Android app development and iOS app development.

To know more please visit our portfolio. Do write us at info@letsnurture.com.


Sunil Veluri
Posted by Sunil Veluri

Blog A directory of wonderful things

COVID lockdown has brought the digital future forward

The Novel Coronavirus epidemic that has spread its tentacles worldwide almost brought business and the economy to its knees. With no way of attending office, how are employees supposed to …

The Impact of COVID 19 on Restaurant & Hospitality Industry

Coronavirus has literally crippled the economies of different countries catastrophically and has forced many industries to put down their shutters for long. Some have closed down temporarily abiding by the …

AI for Pneumonia Detection

The risk of pneumonia is enormous for many, especially in the nations where billions face energy poverty and rely on polluting forms of energy. “The WHO estimates that over 4 …

AI for Food Detection

“Four simple ways to fight diabetes/Obesity: Go for regular medical check-ups; Exercise more; Watch your diet, and Cut down on soft drinks.” – Singapore PM Lee Hsien Loong (Nvidia Research …

Django vs Laravel vs Node js

Web Frameworks are basically software packages that ease the complexity of web development. They come with many inbuilt features that are common in web development, thus minimizing the development time, …

Tech in Prenatal Care-Empowering rural women with a mobile first avenue for information

In the era of wireless technology, where there are more mobile phones than people, mobile applications play an important role for rural women to improve their maternal health. Technology is …

Survival of the Fittest is now the Survival of the Agilest

A joint study by Forbes magazine and Scrum Alliance has found that Agile practices are gaining a lot more popularity among SME businesses and across sizes that and include startups, …

How agile will transform the organization framework?

Innovation is no longer just about new technology, it is about new models of organization. The high tech breakthroughs that do count today are not only about speed and performance …

How do Chatbots benefit Businesses and Marketers? What do your consumers expect from the bots?

According to compounded annual growth rate (CAGR), global chatbot market is projected to account for $1.23 billion by 2025. Tools designed to simplify the interaction between humans and computers have …

UAE Drone Monitoring: Constructions Sites in Abu Dhabi

While drones or unmanned aerial vehicles are nothing new to the mainstream media, they have come a long way in both their technical specifications and their capabilities. Modern drones are …

How Virtual & Augmented Reality Will Evolve and Impact Society in 10-15 Years

While we are constantly reminded that we have made numerous strides in technology over the last few decades, our actual ability to notice the changes that have occurred, is minimal. …

Why you should outsource your Voice-Assisted App Development?

According to Tractica, unique consumer users for virtual digital assistants will grow from more than 390 million worldwide users in 2015 to 1.8 billion users by 2021. For the vast …

Top 3 Fantasy Sports Apps in India

Fantasy Sports Application is nothing but an Android and iOS-based gaming platform. Through this, the fans can make their own teams by choosing the players who they think will perform …

February 2019- A Month Blended with New Beginnings, Opportunities, Success and Celebrations

The month of February always reminds of happiness, love and joy all around due to the days being celebrated, even in the Corporate world. We at Let’s Nurture, also have …

Smart Parking Solutions enhancing Customer Experiences for Businesses

Any individual that has driven through any large metropolitan city during the middle of the day, is all too familiar with the bumper to bumper traffic and jam packed surface …

Welcoming The New Year With Recognition & Celebrations

The start of 2019 once again came with a good news for Let’s Nurture. Let’s Nurture has been yet again announced as the Top Beacon App Development Company of 2018 …

8 Reasons Why Push Notifications Are Important Part of App Development Strategies

8 Reasons Why Push Notifications Are Important Part of App Development Strategies In today’s mobile-dominated world, creating and launching a mobile application that does not get abandoned is daunting. With …

Tech Trends for Hatchery Business

The growth in hatchery business has been tireless. In coming 30 years, another 3 billion people will inhabit the Earth. The consumption of chicken and egg will grow constantly. Hatchery …

Clutch Review for Mobile App Development for Television Chat Platform

Project Overview – Television Chat Platform Mobile App Development for Television Chat Platform is resemblance of all those small group gossips over your favourite TV shows. It is a mobile …

How Pizza Delivery App can Reshape Your Pizza Parlour Business

Your customers are waiting for a pizza to be delivered from your company and you are still in confusion whether to develop pizza delivery mobile app or not? Almost every …


Have an !dea or need help with your current business?

We use cookies to give you tailored experiences on our website.