3 Strategies for App Store Optimisation of your Mobile App


Apr. 17

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App sales are a $25 billion industry, as reported  by WSJ. Mobile app development and purchase is a huge market we are talking about. Once you have developed an app and you got it right into the app store, the next big thing would be to get get noticed. App store optimization is the process of getting your new app creation greater visibility in the App Store.

It’s amazing! You got your app developed and entered into the app store. Now here are 3 things to take care for mobile app development.


 1. App Title

Keyword usage in your title can boost your app’s visibility. The keyword used for your mobile app’s title should be from the popular search traffic. To know this “magical” keyword, you need to do some market research of your own. However, it is skeptical to know if using keyword in your title is to rank your pp higher or to get higher click-through rates.

This works exactly like a website. If you have a website but neglect to optimize it for the search engines, no one will be able to find it either. App store optimization plays a role of SEO but for mobile applications. You can use the app name as your keyword. Using keyword boosts your app’s performance for 10%.
Titles in the app store allows 255 character which makes a plenty of room for the keywords or keyword phrases to be optimized. However, this doesn’t mean you can flood the title by stuffing keywords. Your mobile app title is the first impression you leave on the users.

2. App Description

Creating a compelling description would be your next step. Your mobile app’s description should be targeted towards your customer base, rather than a search engine index. We would suggest to use a language that is simple and compilable, I mean understandable by the audience.

Your description of the mobile app should list the features that your app is capable to perform.  It should basically compel your audience to download it and have the experience of your described features themselves. The first few lines are most important for the users to make your app download.

Apple play store allows 100 characters while Google play store allows 4000 characters to be written in your description. Henceforth, keeping this in mind, you should leverage the keywords for the organic reach. A study by Sensor Tower suggests that a keyword should be repeated five times in your smartphone app description. The ranking algorithms take both keywords and conversion metrics into account. Hence, keep your customer’s in mind first and then the keywords shall be accounted. Describe your app’s feature in a way that it answers these questions:

  • What problem of the customer’s does it solve?
  • How will it address the issues?
  • And of course, What are the major features of your app?

3. Include screenshots and video

Screenshots might not have the much impact on bringing the traffic to your app but surely it makes an impact on the downloads. Apart from your app’s icon, screenshots and videos are the visual assets of your app. Images bring your description to life. It makes your app visually more attractive to the users.

Apple App store allows five screenshots whereas Google play store allows up to eight images for your mobile app. Leveraging this advantage would be the right thing to do. Make sure that your visible screenshots gain your customer’s attention and make them browse other screenshots too, or better make them download the app.

You can publish an app preview video of 15 – 30 seconds footage on the device directly allowed on Apple since iOS8  and a YouTube video of 30 sec – 2 min on Google Play. Also, make sure to showcase your best features and focus on the first seconds of the video to grab user’s attention.

LetsNurture is a leading IT service provider that promises to deliver the best solution for your technical requirements. With vast variety of industry experience, we have served more than 100 clients across the globe. We have  an in-house expertise to cater the client’s requirements for website development, Android app development and iOS app development.

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Ketan Raval
Posted by Ketan Raval

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