iBeacon is the name for Apple’s technology standard, which allows Mobile Apps (running on both iOS and Android devices) to listen for signals from beacons in the physical world and react accordingly. The underlying communication technology is Bluetooth Low Energy. Bluetooth Low Energy is a wireless personal area network technology used for transmitting data over short distances. As the name implies, it’s designed for low energy consumption and cost, while maintaining a communication range similar to that of its predecessor, classic Bluetooth.
More and more companies, retailers and business organizations are getting attracted towards this technology and many of them who have already implemented it in their business model have attained a great success. Here is the list of 10 famous companies who have achieved this:
American Eagle Outfitter:
This leading clothing and accessories retailer has implemented the technology across most their outlets in integration with “Shopkick” application. It will notify customers with current promotions and sale going on at the nearby retailer and other relative actions / notifications.
Giant Eagle
The leading supermarket chain with stores in various states of US was an early adapter of this technology. As soon as the device comes within the range, the app will start sending advertisements of brands thus assisting customer in buying relative products.
Universal Music
The American worldwide music corporation has implemented this technology with help of Powa Technologies at their more than 200 locations. It will send current special discounts and offers to customers nearby their stores. Moreover it also identifies customer’s personal preferences and accordingly offer a better purchasing experience.
Gilbarco Veeder Root
Known to be one the world’s largest manufacturer of gas pumps has implemented this technology that will allow customers with various payment options, notify with current offers and track customer’s information through loyalty programs.
Apple Stores
The founder itself – Apple has deployed this technology across all its stores in US that helps customer in receiving notifications from nearby stores, promotional schemes and loyalty offers. It is also planning to implement the feature of automatically notifying the customer when their device is ready, if the customer had given the device for some service or upgrade.
Macy Stores
Like American Eagle Outfitter, this clothing and accessories retailer has also implemented the technology in integration with “ShopKick”. It helps the customers nearby to store to simply their shopping experience by notifying with products availability, promotions and rewards.
Rubens House Museum
The famous art Museum in Belgium has implemented this technology that helps visitors and customers in locating particular paint or art pieces, notifying and sending them beautiful graphics and images. It also helps them to find the history behind different paintings and art works.
CES
This global consumer electronics and consumer technology trade show implemented the technology in their 2014 event as a part of competition were attendees who downloaded the their app had to collect points for each iBeacon installed at different areas in the show. This encouraged the attendees to visit all the areas of the show.
Exact Editions
The new player in providing magazine application, immediately show the potential of this technology and straight away implemented it, to promote their magazine apps and allowing publishers sell their magazines based on specific locations.
PayPal Hands free in stores
The global and biggest online payment service providing company had started implementing this technology that assists customer with special offers and pay for products and services.
LetsNurture is leading solution provider company in this technology and if you want to promote your business with the help of this technology then we are ready to help you.