1.2 trillion – Number of searches on Google  in 2012 , Have you optimize your site for search?

Lets Nurture Blog

EU Antitrust Chief Says Google Is Not Playing Fair

Igoogle logon an interview to the Financial Times the European Union’s competition commissioner Joaquin Almunia said that he intends to prevent Google from creating consumer bias and sideline competitors in its search results and thus taking business away from rivals.

THE CHARGES:

Google is being suspected of diverting traffic to its vertical search services. The competition commissioner also explained that by monetizing such practices Google is abusing the dominant position it has in the search engine market.

In December the European Union issued an ultimatum to Google to provide detailed resolutions to the complaints of blocking rivals such as Microsoft into which there was a two year long investigation.

Joaquin also stated that he would be forced to press formal charges if the resolutions are not satisfactory.

A spokesperson for Alumnia later clarified that the charges were based on the way search results were presented to the users and not the top-secret algorithm used by search engine.

google_fined_111020498460_640x360

DIVAGATION FROM THE US REGULATORS

Google was cleared of the same charges by the U.S. regulators earlier which disappointed its competitors. The regulators had concluded that

Alumnia clarified that the Union’s divergence from the U.S regulators is due to difference in approach to abuse of dominance or monopoly.

He also quashed rumors of this causing a rift with the U.S. He said the U.S. has never interjected at their trade rulings and he has received no communication of the sort.

CONCESSIONS

Google has submitted a package of concessions and asked for clarity from the European Union. A week later it will be decided whether it is convicted of anti-competitive practices. If it is convicted Google can expect a fine of upto 10% of its revenues.

OTHER INVESTIGATIONS

Almunia also mentioned that a probe into Google’s Android operating system will remain open and run parallel to the current one outside the settlement.

References:

www.reuters.com/article/2013/01/10/us-eu-google-idUSBRE90917Y20130110

Ketan Raval (38 Posts)

Nurturing LetsNurture and killing my brain cells day by day.. Lately have been involved with Lets Nurture Org. Best way to talk with me is @ketanraval. or you can drop me an email on ketan@letsnurture.com